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  • Writer's pictureMatias Lucero

Differences between Graphic Design Membership and Classic Design Agency?

Are you considering delegating and enhancing your graphic design production by partnering with a third-party provider? After researching various options online, you may be wondering, "What's the best choice between a Classic Design Agency and Graphic Design Membership?"

In this informative yet approachable blog post, we'll explore the key distinctions between these two approaches.

Navigating the world of design solutions for your business can be as diverse as the designs themselves.

graphic designer
Graphic Design budget

Graphic Design Membership: Modern Flexibility

Imagine this scenario: you require consistent, high-quality design work without committing to a full-time or in-house designer. This is where the Graphic Design Membership truly excels. It offers a contemporary solution that adapts to the dynamic needs of today's businesses.

With a Graphic Design Membership, you gain access to a team of skilled designers at your fingertips. Typically based on a monthly fee structure, this membership allows you to request a wide range of design assets, from social media graphics to marketing materials, all without the concern of additional costs per request.

What makes this approach truly exceptional is its flexibility. You don't need to fret over hiring or training new designers, and you can easily scale your design requirements up or down to meet your business demands. Additionally, it can be a cost-effective solution compared to traditional design agency models, offering the flexibility to pause and restart your membership at your convenience, without any binding agreements or hidden clauses.

Fixed and Variable Costs
Fixed and Variable Costs

Classic Retainer Design Agency: A Deductive Approach

Now, let's delve into the Classic "Retainer" Design Agency. This method involves contracting a design agency to function as an extension of your team. You enter into a "retainer agreement" for a fixed duration, and in return, the agency commits to a specified number of hours or projects per month.

If your company seeks tailored design production, a Classic Design Agency is the ideal choice. By signing an agreement for a specific quantity of assets, they create the designs you need. However, this approach may not offer the same agility as the membership model in terms of scalability.

The Verdict: It Depends on Your Needs

The decision between a Graphic Design Membership and a Classic Retainer Design Agency hinges on the unique requirements of your business. The membership provides flexibility and adaptability, making it suitable for businesses with diverse design demands. Conversely, the retainer agency is an excellent option for businesses in search of more hands-on and personalized design solutions.

Ultimately, both options have their advantages. It's crucial to evaluate your design needs, budget, and long-term objectives before making a decision. Regardless of your choice, the ultimate goal remains consistent: elevating your brand's visual identity and creating a lasting impact in today's competitive market.

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