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Parmigiani Fleurier

Client

Project

E-Commerce development

User interface

User experience

Industry

Modern watch maisons

Team

Gigantem

Posta

Parmigiani Fleurier is one of the few modern watch maisons with a deeply rooted tradition in antique timepiece restoration, a specialty of its founder and namesake, Michel Parmigiani. 

 

As a result of the Covid-19 pandemic, we partnership with Gigantem to help some of her clients to start selling throw the new normal, online. The challenge was to develop and design an e-commerce site for Parmigiani Fleurier in seven days: with Wix.com we made this happen, delivering a platform where you can buy products in 5 minutes right from your phone. 

In july 2020 we launched The New Tondagraph GT for the first time ever online, the newest design in the Parmigiani family. The Maison’s dress watches have long been revered for their elegance and fine craftsmanship, the result of its in-house manufacturing prowess combined with Michel Parmigiani’s master watchmaking talent and commitment to excellence. This commitment continues in this new introduction, a line designed to appeal to the modern gentleman looking for a watch he can wear on every occasion.

Tonda GT

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Typography

Adobe Caslon Pro

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When Michel Parmigiani was faced with the incredible opportunity to create a high-end watch brand which bore his name, he was restoring the mechanical marvels of the past. Restoration taught him everything: hundreds of years of horological knowledge, devotion to uncompromising craftsmanship, humility and respect for the majestic creations of our forefathers. It is restoration which, as the quartz crisis raged, gave him the confidence to realise his watchmaking dreams, proving to him that true skill can outlast any test of time; and, lastly, restoration was the reason for his meeting with the Sandoz family, who entrusted him with the care of their mechanical masterpieces, and thereby gave the brand its starting point. Restoration is, in so many ways, the soul of Parmigiani Fleurier and its guiding force.

Certificate Of Authenticity
All our projects contain a verification stamp and unique serial number. You can view it by visiting www.parmigianiamericas.com/verification where you will find our certificate of authenticity.
 
Registration Number: A477WADG